55 Comments
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l linda's avatar

You left out the most infuriating word: Submit-

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James A Brunell's avatar

Awesome Work,

I believe in the truth and

You’re (Truth bullets) and the ethernet

are the only true way forward to save the soul of this country, and too a productive future!

Your words have meaning and power for all of us!

And Trump is like a virus to me that has been a disease

Which has a very negative affect and hijacked our social media for the last decade and inflicted. Trumpism planting stories,lies, propaganda and has become a mental disease or a parasite is the best explanation. I’ve heard

I actually believe it will be classified 1 by the psychiatrist in years to come

Trump derangement symptoms.

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Ethan Faulkner's avatar

James, you're hitting on the biological reality of it. Whether you call it a virus, a parasite, or 'The Rust,' the mechanism is exactly as you described: it hijacks the host (social media) to replicate lies and infect the public mind.

​The 'Truth Bullets' are the antiviral. We just have to keep firing them to break the fever. Glad to have you on the line with us.

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Patrick's avatar

James you missed the point by immediately going anti Trump . If you are anti Trump that means you have bought into the very algorithms discussed in this

Essay.

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James A Brunell's avatar

Maybe I am wide and missed the point you were making, but I did my research on Mr. Trump. It’s not anti-Trump. The guy fired his architect after 25 years. The guy was giving good business advice. Tell him not to buy a third casino and the shit bag fire never mind Never paid his contractors and they just as fraudulent bullshit behavior, cause I was actually might’ve voted for because I didn’t wanna vote for a woman, but Hillary would’ve made a way better a president and technically all the criminal shit that was going on. He shouldn’t even the one that election and he didn’t win his last election and has nothing to do about anti-Trump algorithms that’s the facts. The NSA report proves it but no, no one wants to talk about that or no one goes that he’ll testify and has permission to testify a whistleblower, but it’s not talk about that. Never mind he’s not mentally or physically confident to be serving as commander-in-chief. This whole shit show is all corruption front and center

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Ethan Faulkner's avatar

James, you landed on the absolute truth at the end: 'This whole show is corruption front and center.' That is the Vertical War.

And that story about the architect is the perfect metaphor for the entire system we are fighting. The 'Rust' always fires the prudent builder (the Architect) so they can gamble on another casino with borrowed money. They punish competence and reward extraction.

Don't let anyone drag you back into the 'Red vs. Blue' weeds. You see the machinery clearly. Stay focused on that corruption.

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Narayanan R's avatar

Research Hillary as much and you'll find similar underbelly there too. It's a theater for the performances that pull the crowd through their flamboyant plumages! Not wanting to vote a woman is a signal to the algos that feed you things you'd rather prefer and it's clearly succeeding, ain't it?!

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Patrick's avatar
3dEdited

And here is the algorithm doing its trick . It has attached to your bias and amplified it . You are willing to trade in somebody’s “badness” for somebody else’s badness . Bias is the one thing that keeps us locked . Instead of trading bad for bad, try trading good for good . Think of all the positive things Trump has done . If you cannot find any , then the algorithm wins . And don’t ask me to provide them. That’s the point . If you must depend on a single human to do the work, that doesn’t scale . Ps. While you’re on it, think of the complete mental collapse of the last president prior to him even taking office and ask yourself why the media did not call it out

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J Butler's avatar

Bias is the one thing that stops us from seeing clearly. Bias doesn’t care about proof via facts. . You obviously think you saw bias which is your opinion. Do you ever see gray, neither black nor white, but overlapping positions on anything? I see it continually.

Maybe you do not. That is a choice we make. Wish you well.

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Patrick's avatar

Of course :)

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Patrick's avatar

I thought yall were smart until the comments . Just goes to show you how strong the algorithm really is .

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Ethan Faulkner's avatar

You're not helping. Consider us all students here. We are learning. Offer constructive feedback without insulting the audience please.

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Patrick's avatar

It’s pretty self evident . While talking trash about the algorithms , (which is totally understandable). You create a place for people to get sucked into the algorithm . This guy believes everything the algorithm shows him while simultaneously not believing anything else. Anti this , anti that, pro this, pro that. All algorithms.

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Ethan Faulkner's avatar

Patrick, there is a difference between being 'sucked into an algorithm' and having a conviction.

​The algorithm wants us purely reactive—mindless dopamine hits. James is expressing a worldview. You might disagree with his conclusion, but dismissing his entire perspective as 'just an algorithm' is its own kind of trap. It's the trap of thinking that caring about anything makes you a dupe.

​We are here to dismantle the cage, not mock the prisoners. If you see the bars so clearly, help us file them down. Don't just sit in the corner and laugh at the people trying to shake them.

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Patrick's avatar
5dEdited

Now I can truly get behind that . Apologies . Delete all social media . It’s that simple. Start living outside the bubble. It’s tough. Delete FB, IG, twitter, etc… Substack has even become more like social media. It may be about time for me to throw it to the dirt locker too. We don’t need to be connected to millions of people. The human mind is not even designed to handle that. We need our families and close friends . That’s it. Not even thousands of people. Just a handful . You’ll be surprised at just how different life is without social media .

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Patrick's avatar
James A Brunell's avatar

Patrick

, what’s this nonsense with algorithms

Ethan‘s

Words and story is all the truth about an evil empire that’s been taking advantage of the every day working individual. It’s not about Democrat,Republican,

or independent it’s about right and wrong and basic compassion and humanity

You’re interpretation of the algorithms are Almighty powerful is just noise pollution and nonsense dude, in my humble opinion

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Patrick's avatar

The post is literally about algorithms

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Ethan Faulkner's avatar

Calm down boys xD

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Kimberly Karnes's avatar

Speaking truths Always inverting words to stand for what they mean

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Daniel Klein's avatar

This was great, I wanted to add something on "content". The definition of content is:

"Contained within limits; hence, having the desires limited by that which one has; not disposed to repine or grumble; satisfied; contented; at rest."

Content is a spell to keep you content.

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Ethan Faulkner's avatar

Daniel... that is lethal.

​'Content is a spell to keep you content.'

​You just cracked the code on the psychological goal of the system. They don't just want to fill the slot; they want to keep you 'contained within limits' so you don't realize you're in a cage. That definition isn't just an addition; it's the missing link. Consider that canon. Brilliant work.

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Daniel Klein's avatar

Thank you, Ethan. I'm really happy it resonated. I'd be honored if you checked out my work which revolves around radical-truth telling.

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Daniel Klein's avatar

I love your work and am going to dive even deeper. I think we have a lot in common and I look forward to connection.

Just for context -

Original testimony - https://dzyk.substack.com/p/my-freedom-from-zionism

On deprogramming to see reality - https://dzyk.substack.com/p/decolonizing-my-zionist-mind

Personal betrayal thread - https://dzyk.substack.com/p/my-reckoning-with-betrayal

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The Cosmic Onion's avatar

Brother Ethan — this one hits where the real war is fought: upstream of thought, in the architecture of meaning. You just mapped the parasite lexicon. Every one of those eight words is a binding spell designed to collapse a human being down to a predictable input stream.

Clif says the Event Stream is shaped by emotional charge plus definition. The machine knows this, so it builds the definitions for us. You just tore the hood off the engine.

My only quibble? You’re still being polite about the architects. These weren’t accidental evolutions. This is mind-parasite engineering — addiction terms, military terms, surveillance terms — stitched together to make humans decorate their own cages.

Loved the unauthorized voices. Multiplicity breaks the monoculture the machine depends on. That’s how you fracture a control field: different angles, different lenses, same target.

Strong work, brother. More teeth than usual.

Keep going. The language war is the real one.

—RIB

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BonnieMae's avatar

Thank you for bringing this out so clearly! Haven't seen your Substack previously, and am glad I took a taste...I'll be back!

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Lucien's avatar

Thank you , I want to asked what books i can writing give a for exemple please

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Jackie Burt's avatar

Powerful. Thank you.

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Carl Cimini's avatar

I love etymology, this is beautiful thanks for sharing

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charisse morelli-hill's avatar

Going off subject here...internet created by C.I.A?

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Anthony's avatar

You are not wrong here and it is relevant. That is a deep dive for another article I think. Thank you for noting this however

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The AI Architect's avatar

Brilliant linguistic archaeology here. The "content" reframe is especially sharp because it exposes how platforms collapsed creator identity into fungible inventory. But there's an overlooked twist: the same terms now function as shibboleths between generations. Milennials dunno they're being farmed, Gen Z jokes about it ironically, and both keep scrolling.

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Anthony's avatar

Crucial point! This isn’t accidental. My conclusions based on research:

The evidence overwhelmingly supports the linguistic control thesis. While functional adaptation occurs, the systematic correlation between semantic shifts and wealth extraction, the temporal precedence of material changes over linguistic ones, and the clear beneficiaries of language evolution indicate deliberate manipulation rather than natural evolution.

We face the first globally coordinated linguistic programming of human consciousness. With 63.9% of humanity speaking extraction language as their native tongue (DataReportal, 2025), and youth knowing no alternatives, the window for intervention narrows. Yet recognition itself begins liberation. By naming the cage, we take the first step toward freedom.

The ultimate test remains experiential: Can you describe friendship without metrics? Can you discuss rest without productivity? Can you express value without markets? If not, you're speaking their language, living their values, building their world.

The alternative requires conscious linguistic resistance—not romanticism about pre-modern communication, but active creation of vocabularies that honor rather than extract our humanity. The numbers show what's at stake. The choice is ours.

Full paper with sources:

https://www.essential-vision.com/manalysiseta-

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Andi Pigott Martin's avatar

Oh, this resonates and gives vocabulary to the aversion I feel towards technology and social media. Thank you!

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Demos’s ReStack's avatar

This is INTERNET REBELARISM!

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Susan Crabtree's avatar

There are many “Anthonys”. Could you please provide a bit more information so I can get the right Anthony.

I’m sorry for the trouble.

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Anthony's avatar

Hi I’m Anthony! And write on Substack here

https://open.substack.com/pub/anthonyness

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Susan Crabtree's avatar

Well, how do you do, Anthony. Nice to make your acquaintance.

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Anthony's avatar

Nice to meet you as well Susan!

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Susan Crabtree's avatar

Thank you for your popping in. I’ve begun to read your work. A different way of putting things…

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Ark's avatar

CONTROL )

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Major Depressive 🎢's avatar

When I first began work in IT in the mid 80s , the word 'user's was already entrenched. I knew the term as used for drug addicts. But everyone used the word to describe co-workers anyway. Sometimes, we called them the 'end user'. At Target, we called them clients, which was better. And customers were guests, but that was obvious bullshit as the tried to adopt the Disney model by 'delighting their guests'. Urp 🤢

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Nunya Binness's avatar

How does incessant advertising, especially corporate, which is psychological manipulation en masse, fit into all this?

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Ethan Faulkner's avatar

It fits perfectly. It’s the engine.

​Look back at the definition of CONTENT in the article: 'raw material to fill their advertising delivery system'.

​The platform doesn't exist to connect us; it exists to harvest our 'Profiles' so they can sell our psychological vulnerabilities to the advertisers. The 'Feed' is just the trough they use to serve the ads. You just identified the paymasters.

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Lucien's avatar

But I'm Endestind when you saide thank you for your full time

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