How They Turned Your Home into a Subscription Service.
THE FEUDALISM UPDATE
THE WAR ON ILLUSION — EPISODE 2
(🔗 Link to EPISODE 1 — THE ILLUSION INDEX)
Quick instruction before we start:
Treat the visuals as part of the attack.
They’re not vibes. They’re timing.
Stop on each image for one breath.
Then read the line that follows.
You’ll feel the pattern faster.
It’s 3:00 AM.
The air conditioner is rattling like it’s trying to die without bothering anyone. The slushie machine hums its little hypnosis tone. Fluorescent light turns the world the color of compliance.
I’m behind bulletproof glass, staring at a pay stub.
Eight hours on my feet. I cleaned a bathroom that hasn’t been meaningfully renovated since the Bush administration. I got screamed at because we were out of Menthols, which aren’t even legal to sell in Massachusetts. I smiled anyway—because in this building, even your face is part of the job.
And now I’m doing the math.
Net pay.
Rent check.
Net pay.
Rent check.
The math doesn’t work.
Not “tight month” broken. Not “budget better” broken. Impossible broken. After forty hours of labor—after selling my time, my knees, my sleep—most of my life force gets transferred to a landlord who hasn’t fixed black mold in three years.
A nausea hits.
Not sickness.
The physical sensation of being harvested.
I used to think this was my fault. Work harder. Budget better. Stop buying “expensive coffee” (the 25-cent cup from the breakroom). I thought I was failing at the game.
Then I looked up.
And realized I wasn’t playing a game.
I was paying a subscription fee to exist.
And here’s the punchline:
While I’m doing this math at 3:00 AM…
they outsourced the math to a machine.
THE ALGORITHM
You’ve been trained to say the phrase “the market” the way people say “the weather.” Like it’s a natural phenomenon. Like it just happens. Like nobody can be blamed.
That’s the spell.
RealPage is a counter-spell.
It doesn’t “predict” rent. It manufactures rent.
Competing landlords feed their private lease data into the same system. The system spits out the “optimal” price. And suddenly the landlords stop behaving like competitors and start behaving like a choir.
Not because they got nicer. Because they got networked.
And the system doesn’t just recommend prices—it normalizes a strategy that should make any sane person flinch:
Vacancy Strategy.
In a normal world, empty units are failure. In this world, empty units are leverage. If everyone raises rents high enough, the algorithm doesn’t care if occupancy drops. The portfolio still wins. Scarcity becomes a weapon you can deploy on purpose.
[SYSTEM_ALERT: YIELD_OPTIMIZATION_ACTIVE]
[HUMAN_NEED detected. Rerouting...]
[OVERRIDE: EMPATHY.DLL // DELETED][STATUS: MAXIMIZE SUFFERING FOR MARGIN]
And this is where the mask slips.
A human landlord might hesitate.
A human might look at a tenant and feel something inconvenient:
guilt, shame, empathy.
A human might back off.
So the machine was built to remove the human.
One developer described leasing agents as having
“too much empathy.”
That’s not a bug report.
That’s the mission statement.
Because empathy interferes with extraction. Empathy makes you negotiate. Empathy makes you see the person you’re pricing.
The machine doesn’t see people.
It sees inputs.
It sees outputs.
It sees yield.
And it executes.
The reason rents kept climbing even as buildings went up isn’t mysterious.
The “market” didn’t break.
It got overwritten.
They don’t want you to own things.
They want you to be a user.
You don’t own your music; you rent it from Spotify.
You don’t own your tractor; you license the software from John Deere.
You don’t own your home; you subscribe to a roof from a firm that treats you like a line item.
This is the Feudalism Update.
The serf didn’t own the land. He paid tribute to the Lord for the privilege of not starving.
I look at my pay stub.
I am handing over my harvest.
The only difference is the lord isn’t in a castle.
He’s in a server farm.
And here’s the part that feels like a cosmic joke: the server farm doesn’t even hate you.
It can’t.
It doesn’t know you exist.
It only knows one prayer:
They built a cage with a billing department.
THE LEGISLATION
The “Affordable Housing” Trojan Horse
“But wait,” the politicians say. “We’re fixing it. We’re building affordable housing.”
Here’s where you learn the second layer of the machine.
In 2023, Florida passed Senate Bill 102—the “Live Local Act.” It was sold like a rescue mission for nurses, teachers, first responders. Workforce housing. Community. Hope. Tears on the podium.
And then you read the fine print, and you realize the podium was a prop.
The bill offers a giant property tax exemption for developers who build “workforce housing.”
Sounds like help.
Until you find the definition: “workforce” can go up to 120% of Area Median Income (AMI).
In Miami, 120% AMI isn’t a gas station clerk.
It’s close to $100,000.
So here’s the move:
Build luxury.
Label it “workforce.”
Collect a massive tax break.
Keep rents high anyway.
The city loses revenue for schools and services. The developer gets subsidized. The tenant gets nothing.
And if a town tries to resist—if locals try to say “no” to a massive tower, a rezoning, a developer invasion—
the law strips their teeth.
Preemption clauses. Override mechanisms. Local democracy treated like an obstacle.
It’s not “affordable housing.”
It’s state-assisted developer capture wearing an “affordable” mask.
THE GENTRIFICATION
The “Equity” Grift
Then comes the third layer: the moral language.
Equity.
Opportunity Zones were sold as uplift—tax breaks to encourage investment in poor, “distressed” communities.
The narrative: rich people will invest and create jobs.
The reality: the median household income of an Opportunity Zone investor is $4.9 million.
That is not a “partner.”
That is a predator with a PR team.
And where did the money go?
Did it go to affordable housing in the communities that were bleeding?
No.
It went to things like a superyacht marina in West Palm Beach.
It went to luxury developments like a Ritz-Carlton in Portland.
Public subsidy, private luxury.
And the Treasury estimates the program will cost the public around $40 billion in lost revenue.
That is not investment.
That is a transfer.
[CRITICAL_FAILURE: SOCIAL_CONTRACT.EXE]
[DETECTED: WEALTH_TRANSFER > PUBLIC_GOOD]
[MASKING PROTOCOL: “EQUITY” // DEPLOYED]
[IGNORE THE NAUSEA. CONSUME.]
Your rent went up,
your wages didn’t,
your town gets “revitalized,”
and the final form of the “revival” is…
a hotel you’ll never sleep in and a marina built for boats that cost more than your entire bloodline will earn.
That’s the cosmic joke.
They call it equity.
And then they build yachts.
THE VERDICT
This is not a broken market.
It’s a three-layer system.
A machine with three hands.
Layer 1:
➤ The Algorithm fixes the ransom and calls it “the market.”Layer 2:
➤ The Law subsidizes the landlords and disarms local resistance.Layer 3:
➤ The Equity Narrative launders public money into luxury displacement.
And while you’re being herded into Red vs. Blue cage matches like it’s the sport of the century, the real war is vertical:
Rent.
Debt.
Food.
Healthcare.
Sleep.
Time.
Your ability to plan a life.
That’s why it feels like suffocation. Because it is.
I’m back in the gas station. It’s 4:00 AM now. The nausea is still there.
But now I know what it is.
It’s not “personal failure.”
It’s enclosure.
The fences are moving in.
The subscription fee is going up.
And the people telling you to work harder are the same ones writing the code, drafting the loopholes, and calling it progress.
This isn’t an economy.
It’s an extraction engine.
Stop looking Left.
Stop looking Right.
LOOK UP.
RECEIPTS FROM THE FORGE
I’m not going to bury you in a bibliography inside the flow of the story.
All primary sources, filings, bill text, and supporting research links are compiled inside the research PDFs for this episode. Those PDFs live in my Google Drive and are linked below. Open any packet and you’ll find the outbound source links inside it.
Episode 2 Research Packets (Google Drive):
RealPage / Algorithmic Rent-Setting Packet — [Drive PDF link]
Opportunity Zones: “Equity” vs. Luxury Packet — [Drive PDF link]
If you want to audit a claim, argue with a friend, or build your own case: start with the packets. They’re the receipts.
TITLE: FIELD DISPATCH: THE TWO-HANDED CHOKE
SUBTITLE: I told you how the housing market died. I forgot to name the executioners.
THE PHANTOM ITCH
I published The Feudalism Update an hour ago. The data was solid. The forensic map of the algorithm (RealPage) and the trap (SB 102) was accurate.
But I woke up with a phantom itch.
I realized I had left a flank open. By focusing on the mechanism of the housing crisis, I let the operators slide into the shadows. I left room for you to read that article and think, "Okay, this is a Florida problem," or "This is a Republican problem," or "This is just greedy developers."
That was a mistake.
I showed you the gun, but I didn't show you the shooters. And crucially, I didn't show you that there were two of them, standing on opposite sides of the aisle, reloading for each other.
We need to close that loop. Right now.
Because in the housing war, you aren't choosing between "Left" and "Right." You are choosing between The Bulldozer and The Bag Man.
Here are the names I left out.
THE RED HAND: THE BULLDOZER
Function: Clear the Land (Deregulation & Preemption)
In Florida, the weapon that killed local zoning was Senate Bill 102, the "Live Local Act." It stripped your city council of the power to say "no" to a massive rental tower in your backyard.
Who held the weapon?
The bill was sponsored by Senator Alexis Calatayud (R-Miami).
She sold it as a conservative, free-market solution to the housing crisis. "Liberty." "Property Rights."
But follow the money.
In the 2022 cycle alone, Calatayud’s campaign was a magnet for real estate cash. She took $45,000 from the Republican Party of Miami-Dade (heavily funded by developers) and direct checks from the Realtors Political Advocacy Committee.
The "Red Hand" didn't pass this bill to help you find an apartment. They passed it because their donors needed the land cleared of "pesky" things like local democracy and zoning boards. They acted as the Bulldozer for the REITs.
THE BLUE HAND: THE BAG MAN
Function: Fund the Tower (Financialization & Tax Shelters)
But a bulldozer isn't enough. You need capital. You need to make the project profitable.
Who wrote the check?
The financial vehicle that fuels this displacement—Opportunity Zones—was technically part of the Trump Tax Cuts. But its moral architect? Its loudest champion?
Senator Cory Booker (D-NJ).
Booker co-authored the Investing in Opportunity Act. He sold it to the liberal base using the language of "Equity," "Racial Justice," and "Community Uplift". He told us it would help the poor.
Instead, it created a tax haven for the rich. It allowed billionaires to park their capital gains in "distressed" areas tax-free. The money didn't go to affordable housing; it went to luxury hotels, high-end student housing, and superyacht marinas.
The "Blue Hand" provided the moral cover. They turned a tax loophole for the 1% into a crusade for "Social Justice." They acted as the Bag Man for the capital.
THE HANDSHAKE
Function: The Synthesis
This is the part I need you to see. This wasn't a fight. It was a relay race.
The Developer needs both.
* Without the Red Hand (Preemption), the local neighbors block the tower.
* Without the Blue Hand (Tax Credits), the tower is too expensive to build.
So they work together.
Look at the vote count for Florida's "Live Local Act" (SB 102).
It passed the House 103 to 6.
It passed the Senate 40 to 0.
27 Democrats crossed the aisle to vote for the bill that stripped local zoning rights. They cheered for it because it used the word "Affordable." The Republicans cheered for it because it used the word "Deregulation."
And the Rust cheered because they got the land and the money.
THE CORRECTION
I’m sorry I left this out of the first report. It’s easy to get lost in the machinery and forget the men operating the levers.
But let this be the correction:
Alexis Calatayud cleared the zoning.
Cory Booker cleared the taxes.
Blackstone collected the rent.
Stop looking Left. Stop looking Right.
Look Up.
[END DISPATCH]
Ethan brother... This lands because you start where the system actually touches people: the body.
That 3:00 AM nausea isn’t ideology — it’s pattern recognition.
The most important move here is stripping the word “market” of its disguise. What you describe isn’t supply and demand — it’s coordinated extraction with empathy engineered out of the loop. Once pricing decisions are outsourced to software, moral restraint doesn’t fail — it’s deleted.
The three-layer structure is the key insight:
Algorithm fixes the ransom
Law subsidizes the extractor
Moral language anesthetizes the public
By the time anyone argues Left vs Right, the enclosure is already complete.
Calling this a subscription to exist is exactly right. Feudalism didn’t disappear — it just got a UX upgrade and a billing department.
This isn’t a housing crisis.
It’s a life-compression strategy.
Clear, sober, and hard to unsee once you’ve seen it.