Amplifying Allies Is How We Win
An ‘Operation: BACKFIRE’ Field Guide
PREAMBLE
The Rust has only one move: crush any story they can’t control.
They think silencing one of us will scare the rest. They’re wrong.
It’s like trying to put out a fire with gasoline.
Every attack is a spotlight that shows everyone what they’re trying to hide and gives us a new hero to rally around.
This isn’t a bug in their system; it’s a fatal flaw.
It’s the only way they know how to fight, and it’s why they will lose.
(A NOTE FOR NEW RECRUITS: A Truth Bullet is a core piece of evidence that deconstructs a lie; a Pocket Razor is its single-sentence verdict, forged into a weapon for our shared arsenal.)
‘Operation: BACKFIRE’
Yesterday, we published a field report on how The Rust’s attack on a single Gear, Shane Yirak, backfired and forged him into a full-time warrior for our cause. He was targeted with their most basic weapon: Layer 1 Economic Terror.
This is not an isolated phenomenon.
It is a feature of a broken system.
Mii~ I know what you’re thinking…
“Another story about Jimmy Kimmel?”
Let them have their noise. We’re after something more important.
While everyone else was watching the show, we were mapping the ghost in the machine. We saw the same tired strategy they tried on Shane, just magnified a thousand times. They didn’t silence Kimmel; they handed him the biggest megaphone of his career.
So forget the story you’ve heard.
We’re about to show you the schematic they never wanted you to see.
TRUTH BULLET // Exhibit A: The Attack
The Crime: Following comments Kimmel made about the Charlie Kirk assassination, the Trump administration initiated a coordinated, multi-pronged pressure campaign to force him off the air.
The Mechanism: This wasn’t just online outrage. It was a systemic assault.
Regulatory Threat: FCC Chairman Brendan Carr, a Trump appointee, issued a direct threat against ABC’s broadcast licenses, the agency’s most severe tool. He warned of “fines or licensed revocation” if they didn’t take action.
Corporate Compliance: Two of the largest ABC affiliate owners, Sinclair and Nexstar, immediately caved and announced they would drop Kimmel’s show.
Executive Endorsement: President Trump celebrated the move and later issued his own direct threat to “test ABC out on this,” framing it as a political retaliation.
The Verdict (Pocket Razor): Weaponizing federal agencies to silence a comedian for telling jokes isn’t governance; it’s a confession of narrative bankruptcy.
TRUTH BULLET // Exhibit B: The Backfire
The Result: The attempt at suppression became, as one analysis noted, “the single greatest act of promotion for his show”.
The Data: The numbers are not an opinion. They are an indictment.
Broadcast: Kimmel’s return episode drew 6.3 million viewers, a 270% increase over his seasonal average of 1.7 million.
Digital: The monologue surpassed 19 million views on YouTube within 48 hours and 26 million across all platforms. This was an amplification of over 500%.
The Verdict (Pocket Razor): They tried to take him off the air in 23% of the country and accidentally put him on 500% more screens worldwide.
TRUTH BULLET // Exhibit C: The Pattern (A Tale of Two Warriors)
The Playbook: The Rust has one weapon for dissent: an attack on your ability to survive. Whether you are a solitary Gear on the front lines or a media giant in Hollywood, the method is the same. They come for your job.
The Parallel:
Shane Yirak: A Gear participates in an economic protest. He is fired in a direct reprisal, an act of Layer 1 Economic Terror designed to make an example of him.
Jimmy Kimmel: A TV host makes a political joke. He is targeted by a coordinated campaign of corporate and regulatory threats designed to get him fired and make an example of him.
The Backfire: In both cases, the attack failed to induce fear and instead acted as a catalyst.
Shane immediately salvaged the attack, transmuting the loss of his job into the fuel for a more aggressive, full-time operation.
Kimmel returned to a record-breaking audience, with the controversy solidifying his position and amplifying his message exponentially.
The Verdict (Pocket Razor): From a TV studio in Hollywood to a spare bedroom in Middle America, the result is the same: When the system tries to bury a Gear, it forgets that we are seeds.
Remember:
This isn’t just a story. It is a critical piece of intelligence that serves as the prelude to our main briefing on Monday. We are showing you this pattern because The Rust will run this play again. They will run it against us.







The reason we were able to bring Kimmel back, though, was because we had a really powerful multi-pronged boycott option: cancelling Hulu, Disney Plus, and ESPN. That was fortunate.
We didn’t have that powerful an option when CBS cancelled Colbert. Sure, some of us said we wouldn’t watch CBS anymore and we cancelled services connected with Paramount Skydance/Paramount (Paramount Plus, PlutoTV, Showtime, and associated cable channels), but it didn’t seem to have any effect. And there have been a lot of other things we didn’t seem to have much leverage on.
So what the hell can we do to push back hard against things like that? It takes a LOT of people pushing back, and there’s so much news overload happening each day, we don’t even have a great way for all of us to get on the same page together and work toward the same thing. I feel like I’m just flailing wildly every day, unsure of which actions and boycotts are more important to focus on. I’m also having a really hard time keeping track; I very nearly added the PlutoTV app again because I thought maybe I’d just never downloaded it (or had deleted it accidentally when I was cleaning my apps up recently).
I remember when I got the message about Shane. I immediately posted the shit outta it. I reminded readers that Shane lost his job because he was resisting. That the resistance is not just a buzz word but a brotherhood. When one of our brothers fall, then we’re by their side to support and lift them up. And that’s what yall did. I’m so proud of Shane and of everyone that helped. 😊❤️❤️❤️