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I went into tonight’s stream expecting a brawl.
I thought sitting down with Paul—a corporate strategist, a guy from the “High Tower”—would be a clash of worldviews. I expected to defend the “Gears” against the “Suits.”
I was wrong.
What actually happened was far more interesting than a cage match. It was a convergence. We realized that the “Rust” (the decay, the extraction, the inefficiency) isn’t just killing the blue-collar layer; it’s rotting the boardroom too. We aren’t enemies. We are just fighting the same parasite from different ends of the host.
If you missed the stream, watch the replay below. It wasn’t a debate; it was a blueprint for an alliance.
The Construction Site is Open
That conversation clarified something for me: We need our own infrastructure. We cannot rely on the systems that are currently failing us to save us.
So, tonight, I am deploying the base of operations: VerticalWar.com.
But here is the catch: This website is not “finished.” In fact, it is barely started.
I am building this platform in public, in real-time. I want you to see the messy, chaotic process of constructing a Sovereign Income Engine from scratch.
Check it today: It’s raw code and a mission statement.
Check it tomorrow: You might see a status update or a layout shift.
Check it next week: You’ll see new tools coming online.
I want you to visit VerticalWar.com every single day. Treat it like a reality show for code. Watch the “Version Numbers” tick up. Watch the roadmap turn into reality. This is what it looks like to build an exit ramp in real-time.
The Manual (Pre-Orders Live)
While I build the digital walls, the written doctrine is ready for you.
I have officially opened Pre-Orders for The Vertical War (The Gas Station Codex).
Tier 1: The Signal ($7.76): Digital Access.
Tier 2: The Operator ($45): Signed Paperback + Lifetime Access to "The Living Archive" (The digital codex that updates forever—you get every future edition/chapter for free). (Physical dispatch: Late Summer 2026).
Tier 3: The Phalanx ($150): The inner circle. You get access to the “Sovereign Tools” (like the AI Chatbot) before anyone else.
⚠️ A Note for My Current Paid Substack Subscribers:
I see you. You are the foundation this is built on.
You do not need to buy the $150 Phalanx Tier to get access to the digital tools (like the Project RIKA AI).
The Phalanx gets Alpha Access (they get it first, to test bugs and break things).
Paid Substack Subscribers will get access to these tools automatically once we move to the Beta Phase.
You are already inside the walls. The Phalanx is just the forward scouting party.
⚠️ Logistics Alert:
I am running this ship solo. I am manually generating access codes and receipts. When you order, please allow 48-72 hours to receive your onboarding email. You aren’t buying from a corporation; you are buying from a human. Patience is appreciated.
The Next Step
Watch the replay. Then bookmark the site.
The conversation tonight proved that the hunger for this is real. Now, let’s build the house.
ENTER THE SITE: VerticalWar.com
Stand tall.
Ethan
Thank you Dr. Nwanne, Rita Crawley, Maria Lopez, Ginia B, includeMeOut, and many others for tuning into my live video with Paul Gibbons! Join me for my next live video in the app.
THE INNER CIRCLE (Substack Paid)
“See the Blueprints.” If you want to see how we build these weapons, you need to be inside the Forge. Upgrading to a Paid Subscriber on Substack grants you access to the “Inside the Forge” series—our members-only debriefs where we document the construction process, the “Ghost in the Machine” protocols, and the raw, behind-the-scenes reality of building a media company from zero .
Access: The Inside the Forge Archive.
Mission: Don’t just read the map; watch us draw it.
THE NEW WAR CHEST (Buy Me A Coffee)
We have completely overhauled the War Chest. We are no longer just taking donations; we are assigning Clearance Levels.
The Supply Corps ($5/mo): The backbone of the Phalanx. Keeps the lights on and the forge burning.
The Hunter’s Tier: Grants immediate access to The Hunter’s Manual (Alpha Build)—the field guide for “Ctrl+F Warfare” and local government mapping .
The War Room ($20/mo): For the builders who want access to the raw, unedited drafts (like the War on Illusion Finale) before they are polished for the public.
[🛡️ JOIN THE PHALANX: Secure the Supply Line Here]
THE EMERGENCY BROADCAST SYSTEM (Socials)
If the lights go out here again, you must know where to find us. We are digging in across the entire digital spectrum to ensure redundancy.
Follow these frequencies now:
[🔗 LINK] X / Twitter: The Front Line (Daily updates & Guerrilla strikes)
[🔗 LINK] Rumble: The Bunker (Uncensored Video & Livestreams)
We are not just expanding. We are fortifying. The machine took its shot. Now we take ours.
